Your technical skills won't get you promoted...
Until you master the Language of Business!
The Technical Experts' guide to transforming your Expertise into Real Business Influence, escaping the "technical genius trap" and getting heard in the boardroom.
Not sure yet?
To see what it's all about!
Are You an Overlooked Tech Expert?
Many engineers, technical experts and specialists in various areas feel stuck on the sidelines when business decisions are made. You have the right technical solutions, but without the “language of business”, your ideas might go unheard.
“I often found myself in situations where, despite having the technical knowledge to solve complex problems, I wasn’t taken seriously in business discussions.”
Excerpt from the Preface
In Tech Fox, Business Donkey, author Andrea Suppa shares how he broke free from this cycle by combining deep technical expertise with solid business acumen. With his Engineering and Executive MBA background and hands-on experience leading teams worldwide, he’s crafted a roadmap for every Professional who wants to rise above purely technical roles.
Why You Need This Book
Book Value
Discover Your Path to Leadership and Business Impact.
Unlock the secrets to bridging technical brilliance with strategic business insight. This book reveals the mindset shift and practical strategies you need to break free from the “just a technical expert” label and become a key player in business and leadership.
- Speak the Language of Business: Master essential concepts in strategy, marketing, finance, and leadership, proving that technical excellence alone isn’t enough.
- The P12 Business Engine™: Inspired by high-performance V12 engines, each “cylinder” represents a critical business function. Use this proven roadmap to transition from engineering to management, leadership, or even entrepreneurship.
- From Tech Fox and Business Donkey to Enlightened Eagle: Learn to reposition yourself as a strategic contributor rather than just a problem-solver, influencing decision-makers and accelerating your career.
- Actionable Insights: Gain practical, real-world examples and step-by-step guidance that elevate your influence and ensure you speak the language of business.
Book Structure
Tech Fox, Business Donkey is organized into three parts, inspired by car racing terminology:
Part 1: Warm Up Your Tires
- Sets the stage by reshaping your mindset.
- Introduces the P12 Business Engine™ framework and the concept of value creation.
Part 2: Full Throttle to Success
- Dives deep into the twelve pillars of the framework.
- Guides you through interconnected business functions to build strategic insight.
Part 3: Shifting Gears
- Transitions from theory to practical application.
- Provides personalized guidance and actionable resources for real-world impact.
Why This Book Is Different?
- Practical & Engaging: Not a dry collection of frameworks but a dynamic guide that blends technical expertise with business strategy.
- Holistic Approach: It leverages your technical strengths while expanding your strategic vision, inspired by high-speed racing experiences.
- Tailored for Technical Experts: Designed specifically for engineers and specialists aiming to broaden their influence and leadership potential.
Who Should Read It?
- Technical Experts: Engineers and specialists who excel in their technical field but feel overlooked in strategic or leadership conversations.
- Specialists Seeking Broader Insight: Professionals from fields like Finance, HR, or Operations looking to expand beyond their narrow expertise.
- Emerging Leaders: Aspiring managers eager to bridge the gap between technical mastery and effective leadership.
- Entrepreneurs: Individuals aiming to transition from a specialist role to launching and steering their own ventures.
This book is your transformation blueprint, forged from 15+ years of international experience across engineering and business leadership.
"A book born out of my own experiences"
- Andrea Suppa
What animal are you?
Tech Fox
A highly skilled technical expert who excels at solving complex technical problems. Much like a fox navigating a dense forest, they focus deeply on immediate details but may miss the broader business context
Business Donkey
A technical professional who steps into business discussions but lacks the essential business acumen. Despite their technical strengths, they struggle with strategic, marketing, and leadership aspects, limiting their overall influence
Enlightened Eagle
The ideal transformation—a professional who combines technical expertise with strategic business insights. Like an eagle with a panoramic view, they soar above details to see the full picture, gaining respect from senior management and driving impactful decisions
Ready to Become the Enlightened Eagle?
Unlock your full potential. By reading this book, you'll transform your career by:
- Building Confidence: Gain the language and mindset to actively participate in high-level business discussions.
- Making a Lasting Impact: Learn to align your technical expertise with strategic business outcomes, ensuring your contributions truly matter.
- Gaining Visibility: Develop a well-rounded skill set that positions you as a key decision-maker within your organization.
- Accelerating Your Career: Open doors to promotions, leadership roles, or even entrepreneurial ventures by bridging the gap between technical mastery and business acumen.
Part 2 of the book introduces:
The P12 Business Engine™
A new Business Framework developed by the author - Andrea Suppa
The P12 Business Engine™
Your Blueprint for Business Mastery
Inspired by high-performance V12 engines, the P12 Business Engine™ breaks business success into 12 vital, interlocking functions. Just as each cylinder must fire in harmony to deliver power and efficiency, every pillar of this framework is essential to creating a high-performing, resilient organization. With the P12 Business Engine™, you'll learn to:
- Integrate Technical and Business Acumen: Align your engineering expertise with key business functions like strategy, marketing, finance, and leadership.
- Drive Consistent Results: Fine-tune every aspect of your role to deliver sustained business acceleration.
- Transform Your Impact: Elevate your influence and position yourself as a strategic decision-maker within your organization.
Embrace this innovative framework to unlock a new level of business fluency and propel your career from technical brilliance to strategic leadership.
"Just like a Formula One engine, business success requires perfect synchronization of 12 critical elements..."
About the Author
Andrea Suppa - Engineer turned Visionary Business Leader
- 15+ years across Automotive, Motorsports, Engineering Consulting, and Semiconductors industries
- International Leadership Experience across Italy, the UK, China, and Germany
- Executive MBA from CEIBS (China Europe International Business School)
- Professional experience in Engineering, Project Management, Product Management, Team Leadership, Business Development, and Marketing Strategy roles.
- Former World Championship Formula One engineering experience
- Entrepreneur, founder of BuSuMaSi
What People Say About Tech Fox? Business Donkey!
Contact info
BuSuMaSi Headquarter:
Münchner Straße 46, 82008 Unterhaching,
Greater Munich Metropolitan Area, Germany
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